Big Cat Research & Pursuit

This is what a business in Australia was looking for in their t-shirt design

1. Business Overview

We are a premium hunting and outdoor apparel brand rooted in real-world big cat research, tracking, and pursuit. Our designs are inspired by instinct, earned experience, and respect for the animal — not trends or novelty graphics. The brand tone is serious, authentic, and timeless, aimed at hunters and outdoorsmen who value meaning over mass appeal.

This project is for a T-shirt design that will become part of an ongoing collection, with ongoing future work.

2. Target Audience

Our audience consists of experienced hunters, trackers, and outdoor enthusiasts, primarily men, who appreciate minimalist design with strong symbolism. They are drawn to authenticity, restraint, and confidence — not loud graphics or gimmicks. The design should feel premium, understated, and powerful.

If you are personally uncomfortable with hunting or big-game themes, this project may not be the right fit — we fully respect that.

3. Desig… Read more