Midway Shopping Centre main sign re-design project

This is what a business in New Zealand was looking for in their signage design

We would like to refresh the look of the main sign we have on the corner of a block of shops to make it more contemproary and vibrant.

A picture of the existing sign which reads Midway Shopping Centre can be found in attached PDF and at the following URL.

http://www.bayleys.co.nz/~/media/Listings/Manawatu%20Wanganui/Palmerston%20North%20City/Palmerston%20North%20CBD/750532/Images/750532_1.ashx?bc=Gainsboro&as=1&h=550&w=980&ma=1

Midway Shopping Centre is also know locally as Midway Plaza, but the key word is Midway.

The existing signage has a flower/clover pattern on it which I think was just added to create a bit of interest. The building is located in a town surrounded by farm land.

I do quite like the organic feel of plant leaves or certain flowers - preferably New Zealand native plants for instance - the Kowhai flower or leaf block, pohutukawa, or kaka beak - reference images can be found with google image search

Geometric patte… Read more