Organic Ready Meal/Food Packaging Design

This is what The Yum Company was looking for in their packaging design

We are looking to re-vamp/re-design our current food packaging. The design will be for an outer box surround for our food which is packed into plastic pots. The meals are fresh and ready to eat. There are 4 variants (recipes) and one design is needed with a background colour change for each recipe. I am looking for a fresh, modern and eye-catching look which stands out on a supermarket shelf. It should be noted that there there is an existing design which needs an overhaul. I would like the winning bidder to look at this together with some other types of packaging I like to improve it.

I have attached a copy of my existing packaging which can also be seen on our company website www.theyumcompany.com. We need to move away from this bitty, wishy washy theme to something brighter and bolder, more modern and innovative like the 'Pot of' example I have also attached. Other points of reference are www.clivespies.co.uk and www.plumbaby.co.uk which are bright and eye-catching. The Cl… Read more