CTEC Sanitary - Logo for Re-Branding project

This is what CTEC Sanitary was looking for in their logo design

BUSINESS INFORMATION
Cole-Tech Industries sells sanitary tubing, fittings and valves used in beverage, food processing, dairy, pharmaceutical, and industrial processing.

Web site: www.cole-tech.com

Cole-Tech Industries is in the process of re-branding. This new branding will need to convey a new philosophy and strategy which includes a new company name.

New Company name: CTEC Sanitary

WHAT SETS US APART
CTEC Sanitary will focus on two key differentiators: Service & Product Knowledge

CTEC Sanitary Brand Pillars:
LISTEN – Listen to customer’s needs, orders, issues and problems
DELIVER – Right product, on time, follow up, same day quotes, etc.
TRUE – True quality, service and performance

LOGO STYLE
Text: CTEC Sanitary
Logo can be composed of text only or text/symbol combination
The new CTEC Sanitary logo should project
STRONG/MASCULINE
CLEAN/MODERN/FORWARD -THINKING
RELIABILITY/CAN-DO ATTITUDE

Colors: Nearly every company in the industry is using a blue, blue/gray… Read more