Ardent Real Estate Services - Logo Project

This is what Ardent Real Estate Services was looking for in their logo design

We have a real estate company in San Diego California (USA). We used to be called Top San Diego Homes but we are expanding in to other parts of California so we cant have "San Diego" in our name anymore. Therefore, we are changing to "Ardent Real Estate Services"

We do residential real estate (no commercial or high rise so please no city-scape logos)

The word Ardent when looked up in the dictionary means "Intensly Devoted" or "Fiercly Loyal". That may or may not help.... We would like a logo that looks strong and professionaly but certianly not scary.

I have attached some existing business cards, signs, etc so you can see what our exitisting branding looks like. We would like to keep the branding the same with the background entirly filled in red coupled with white, gold and black lettering and logo (if you want to throw a little silver in there go ahead - no other colors though). I am a retired Marine and our company is located in a military town. … Read more