Logo re-design Project

This is what The Point Communications (or just "The Point") was looking for in their logo design

When I started my business almost 20 years ago, I wanted to be edgy. And my logo and website were just that. Color, style, voice. Edgy. Today, my clients are corporations. I'm older, more experienced - but still a little edgy. It's controlled edge. What I wanted before — funky, edgy, creative. But the reality is, that’s not what my ideal clients are looking for. I’ve turned into a fuddy duddie, but fuddyduddiesm is paying my tuition right now! I still manage to make healthcare information systems sexy, but part of why I get hired these days — I think — is because I’m a grown ass writer. So what I want now is sophisticated. Savvy. Corporate but cool. Grown up. I know that brand equity is the mantra of my industry, so I wish that I could retain some. But I'm open to change.

My clients are primarily - but not exclusively - in healthcare. But I don't want a healthcare logo. I provide the following services:
Writing - white papers, brochures, web pages, etc.
Public relatio… Read more