Premium food brand needs a logo

This is what Little Peaks was looking for in their logo design

We are ''Little Peaks'', a London (UK) based food start-up.

We are creating a premium consumer brand for bite size luxury treats.

We’re all about bite sized indulgence, small luxuries, quality and taste and are therefore looking for a brand logo with real taste appeal which will be recognisable and memorable in a busy retail environment. The logo will be used on packaging, websites, ads, social media, business cards & stationary, etc.

Our launch product will be meringues but we are likely to sell other products in the future. (Which means we don''t want an image of a meringue as part of the logo.)

Brand tone: premium, sophisticated, modern, ‘fun but fancy’

Key brand differentiators: bite-sized (rather than super-sized), great taste, great look, quality, premium but affordable, grown up but not boring or old fashioned, could be bought as a gift (similar to premium chocolates). Read more