Logo for a nutrition supplement website

This is what not defined was looking for in their logo design

We are looking for a logo (including a recognizable icon/image)
to integrate on top of the website.
The name of the site will be Zanatura.com (zanatura.ch)

The logo must be very well readable (as our target group is over 40)
it must reflect our trustworthiness, our expertise and be modern but not too playful (web2.0)

I d like to insist on the act that this is NUTRITION and people are very emotional and need to trust a brand before ingesting food... So add something emotional to it. From the reply I already got, everything has a mechanical touch, something web2.0, that I don t like.

As our products are mostly (but not exclusively) extracts from plants (spirulina, aloe vera,....) and serve to delay Aging, help loose weigth, regain vitality and strengthen the body and the mind(vitamins, oligo element) or fight stress. It means the whole plant parts can serve for products ( we have roots, leaves , flowers,.....) Read more