Logo Design

This is what web2grow was looking for in their logo design

The Business Improvement Partners Brand
“Business Improvement Partners” is a small business advisory and coaching firm in Australia. We help businesses improve profit, create efficiencies, and grow. Our market is all sorts of small businesses, from micro (under $500K) to established ($20M), across all industries (tradespeople, retailers, manufacturers, logistics and professional services). We need to appeal to all these people.

We want a brand that conveys trust, authority, dependability, size and security. Our marketing is about growth and efficiency, so we want an image that is bold and allows us to look innovative and strong as a company. We don’t want a style that appears too conservative, or too flashy/bright/cheesy, or a small outfit that is untrustworthy.

Our Ideal Style
- Combination graphic and word logo
- Bold and with colour (ie, not a single colour, but a compliment of colours)
- Simple clean style, artwork that is clean without too much… Read more