Royal Pure Filters, Inc. Logo Design

This is what DeltaFill, Inc. was looking for in their logo design

Design a logo for a water filter company that also provides the direction (colors, style, etc) for package labels and box design. The logo should convey quality and purity. Water (clean, fresh feeling) is important. Do not go the "regal/medieval" route. 4C is fine but the logo must also work in B&W. Blue and Green are important water filtration colors.

Attached are some ideas from the brand owner; the current logo, competitive packaging examples to see how logos are often used on packaging; and a very interesting "royal" water drop that could make a good foundation for a logo. Read more