Boutique financial services firm aimed at advocating on behalf investors needs a logo

This is what NetEffect was looking for in their logo design

Need a logo and an icon (optional) for a new company in the financial services space. Our focus is on helping investors achieve lower fees. We act as investor advocates who provide clarity around what investors are being charged and help them reduce their fees without impacting their portfolio. The goal of our Fee Assessment service is to provide clarity to investors and ultimately give them peace of mind. Target client is high net worth investors. We want to put forward a sophisticated, but simple and approachable brand look and feel. While many logos in this industry have a professional, solid look, NetEffect is going for a bit more edgy, modern, open & transparent look. The goal is to look different from the industry, but not unprofessional or inexperienced. NetEffect is disruptive but not rebellious. Convey a feeling of stability & experience along with openness & approachability. We want a logo for just the name "NetEffect" but we also have a qualifier and a tag line for con… Read more