Schooner's

This is what Schooner's (maybe) was looking for in their logo design

This is a first time trial for us and we don't know what to expect. But here goes.
We are acquiring a microbrewery and pub named Schooner's in Antioch, California. It's a turnaround situation and we want to re-brand the business completely to distinguish it from prior ownership.
That effort will require many tasks, but will certainly involve a comprehensive reworking of all graphic design, including a new logo that would be incorporated in beer labels, tap handles, menus, merchandising, point of sale, beer-fest tent, jockey box, banners, etc.
For the purpose of this particular exercise, we are looking for the base logo and an example incorporating the logo into a beer label with additional artwork. The logo should be able to support a "family" of such labels, where any product/promotional piece should be instantly recognizable as Schooner's. We want it to be distinctive and memorable, since it will define our identity going forward.
Given the name, a schooner (… Read more