TEPSI

This is what TEPSI was looking for in their logo design

Tepsi Sweets (Turkish Baklava, Sydney)

About the business
Tepsi Sweets is a new Turkish sweets and baklava brand launching in Sydney, NSW. “Tepsi” is the Turkish word for the round tray baklava is traditionally baked in. We make authentic Turkish baklava alongside creative new flavours that blend Turkish tradition with Australian native ingredients and Sydney’s multicultural food scene: for example macadamia and wattleseed, lemon myrtle, and sour cherry and rose.

Who we’re selling to

Sydney food lovers who follow food trends on Instagram and TikTok
Gift buyers for Christmas, Eid, birthdays, weddings and corporate gifting
The Turkish and Middle Eastern community looking for quality traditional sweets

The look and feel we want

Premium and modern, but warm and inviting
Rooted in Turkish heritage without feeling old-fashioned or clichéd
Playful enough to support new and seasonal flavours
Possible direction: a top-down vi… Read more