FÆB a fashion brand with elegance and comfort.

This is what FÆB was looking for in their logo design

The FÆB brand sits at the intersection of elegance and vibrant, practical fashion. It must feel simultaneously luxurious and approachable. The following adjectives define the territory the logo must occupy:
– Versatile, luxurious, sophisticated
– Classic, elegant, timeless
– Clean, minimal, contemporary, uncluttered
– Modern energy with a sense of movement
– Stands out — instant recognition — memorable
– Subtle and stylish, never loud or garish
– Anchored in impeccable style and taste
The brand is born from the word 'fabulous' and given a unique Danish identity through the Æ ligature.
THE ICON / SYMBOL MARK
The primary deliverable is a custom letterform icon mark — preferable but not limited in approach to the logo attached Read more