New logo and branding for "Bailey & Max" a minimalist dog accessories/apparel business

This is what Bailey & Max was looking for in their logo design

Bailey & Max is a dog apparel/accessories business based in Sydney. Founded by the two owners (of Bailey & Max), it is looking to fill a gap in the market for simple, carefully curated and timeless dog apparel, avoiding the colours and synthetic materials of many generic, global dog brands. Designed to complement the outdoors lifestyle of our home, our colour palette reflects our desire to give customers accessories that are made to last and seamlessly integrate into their own lives. Colours we use are: forest green, sand, tan/natural leather tones, olives etc. The logo itself should be elegant and understated and we'd like to be able to use a Worldmark version/portion of the logo to embroider onto apparel. It would be nice to have a structured font for the main brand name - we don't want to be too 'cute' or feminine-leaning; it needs to feel gender-neutral so we are appealing to as broad a customer base as possible. The final logo should convey elegance, timeless appeal … Read more