Ballast Strategies — Anchor Symbol Concept

This is what Ballast Strategies was looking for in their logo design

Core Idea:
A stylized, contemporary anchor serves as the central mark. The anchor represents:
- Stability
- Strength
- Reliability
- Guidance through uncertainty
The design is minimal and geometric, avoiding nautical clichés. The anchor is abstracted into clean lines and balanced proportions, giving it a strategic, modern feel.
Visual Elements:
Primary Symbol
- A simplified anchor shape with smooth, modern curves or angular geometry.
- The anchor’s vertical stem subtly echoes an upward trajectory—hinting at growth and strategic elevation.
- The crossbar may be integrated into a subtle “B” shape or left clean for a more universal symbol.
Color Palette:
Navy Blue (Primary)
- Represents trust, professionalism, intelligence, and stability.
- Used for the main anchor form and primary typography.
- Suggested shades:
- #0A1F44 (deep, authoritative navy)
- #112B4A (slightly softer, modern navy)
Orange (Accent)
- … Read more