Logo redesign for Ginger Ink, an international pan-African film & television production company

This is what GINGER INK was looking for in their logo design

Ginger Ink is an established film and television production company based in Kenya, with over three decades of international work across Africa.
We are commissioning a logo redesign only, to support an updated website and a broader brand refresh, which will be commissioned shortly.

Naming & hierarchy
The primary wordmark is Ginger Ink.
Designers are also invited to explore how Ginger Ink Films Africa may function as a secondary or sub-wordmark (e.g. descriptor or alternate lock-up used selectively). Visualising this hierarchy will help inform our final decision.

Creative direction
We are intentionally inviting two parallel approaches:

Route 1 — Evolution
• Builds on the existing identity
• Retains recognisability and brand continuity
• May reinterpret or abstract elements of the current TV-inspired icon

Route 2 — Reimagined
• A clean-sheet rethink of the Ginger Ink identity
• No obligation to reference existin… Read more