Logo Design for HighMark Capital – Bespoke Software Design & Development Company

This is what HIGHMARK CAPITAL was looking for in their logo design

We need a logo design for a new company called “HighMark Capital”.

Despite the name, we are not currently a finance or investment firm. HighMark Capital is a software design and development company that builds and operates bespoke software systems for businesses. However, we’d like the brand to be strong and flexible enough to extend into capital/investment activities in the future.

For the logo, we want it to feel premium, high-end, and timeless – almost like a luxury brand or top-tier investment house – but still clearly suitable for a modern tech/software company. My business partner prefers classic, “expensive”-looking logos with an icon and elegant serif typography.

Icon direction (important):
We would like designers to focus mainly on a stag/deer as the primary symbol. This can be a single animal or a mirrored/symmetrical composition (for example, two mirrored stags) paired with refined serif type. We’re not looking for a literal copy of any existi… Read more