Saddleview Lodge Mountain Vacation Rental

This is what Saddleview Lodge Keystone, CO was looking for in their logo design

I need a logo for Saddleview Lodge, a high-end vacation rental property in Keystone, CO. Keystone is a ski town, and most guests come for skiing, snowboarding, mountain biking, and hiking. The house backs up to the national forest with trails right out the door, and you can see the nearby horse stables from the driveway (hence the name). Because of that setting, the brand leans into a refined, heritage-inspired mountain feel with a nod to Western/equestrian influences, but I don’t want to lean too heavily into those elements since mountains and outdoor adventure are the primary reasons guests book the home.

I plan to use the logo on door mats, hats, apparel, signage, and guest swag, so it needs to be versatile and easy to reproduce. I’d like a full-color logo, but it should also translate cleanly into a single-color version for embroidery, vinyl cutting, 3D printing, and when debossed into leather. A clean, flat, vector-based design with minimal gradients will help it work a… Read more