The Safe Home Company - Helping people age in place and live where they love

This is what The Safe Home Company or The Safe Home Co. was looking for in their logo design

Tagline: We help you live where you love
Industry: Home modifications for aging in place / senior safety

We provide professional home modification services that help seniors remain safely and comfortably in their homes. Our services include grab bars, stair lifts, wheelchair ramps, walk-in tubs, shower modifications, and vertical platform lifts.

PRIMARY AUDIENCE #1 (Primary decision makers and end users):
- Seniors (ages 65-85) who want to age in place in their own homes
- Characteristics: Value independence, dignity, comfort, autonomy; may be resistant to changes that make their home feel "institutional" or "medical"; want to maintain control of their lives and environment; deserve respect and empowerment, not patronization
- Emotional needs: Want solutions that preserve dignity, enhance quality of life, and celebrate living at home rather than emphasizing limitations or decline

PRIMARY AUDIENCE #2 (Co-decision makers and influencers):
… Read more