Logo for Wesley’s Cocoa Farm – Bean-to-Bar Brand Featuring Word-Based Cocoa Pod

This is what Wesley's Cocoa Farm was looking for in their logo design

I’m launching a bean-to-bar chocolate brand called Wesley’s Cocoa Farm, and I need a unique, custom logo.

I’ve uploaded a rough sketch of a cocoa pod illustration made entirely from the word “WESLEY.” This is an important brand motif, and I’d like to retain that concept — but improved and polished by your creative hand.

I’m looking for a few distinct logo concepts (even rough ones) to choose from before refining the final direction.

The overall feel should balance natural and artisanal elements (since this is a farm-to-bar brand) with a clever or meaningful design twist.

Please avoid anything overly corporate or cartoonish. Organic, intelligent, and visually clean is the direction I’m after. Read more