Designing the Face of EDPR: A Visual Identity for Netflix’s Full-Stack Developer Platform

This is what "EDPR" and "Enterprise Developer Paved Road" was looking for in their logo design

We need a logo for our internal platform team at Netflix called EDPR, which stands for Enterprise Developer Paved Road.

EDPR is a cross-functional team building the foundational tools, infrastructure, and developer experience that accelerate the creation of enterprise-grade internal applications. We provide a cohesive backend + frontend “paved path” for engineers, with things like managed runtimes, frameworks, and full-stack reference apps, to make enterprise development faster, more consistent, and more reliable.

We’re looking for a logo that:

* Conveys clarity, momentum, and cohesion
* Feels technical and reliable, but also approachable
* Reflects a pathway or framework—something structured, supportive, and enabling
* Represents both backend and frontend, ideally with a subtle sense of balance or integration
* Avoid generic imagery like gears or code brackets. We’re not just about “engineering” — we’re about enabling thoughtful, full-stack … Read more