The start of a brand new bicycle company.

This is what Butter Bike Co was looking for in their logo design

Hi, my name is Anthony, and we are preparing to launch a new bicycle company called Butter Bike Co. The name is a play on words for “Better Bike Company,” while also symbolizing the smooth ride our bikes provide.

Our brand specializes in BMX bikes (in various sizes: 12", 16", 24", 27", and 29"), electric e-moto-style bikes, and compact urban mobility bikes designed for commuters and city riders. To get a better sense of our target audience, I recommend looking up “Bike Life” on Google or Instagram.

Logo Requirements
We want a logo that reflects our brand’s identity—bold, professional, and globally recognizable. It should avoid looking overly childish or unrefined, as we aim to establish credibility and desirability within the cycling industry. The logo must be versatile and look great across all applications, including:

Our warehouse signage
Bike head badges and frames
Packaging and bike boxes
Merchandise and promotional materials
Inspira… Read more