Logo Redesign for 'Nook' - A Niche Nursery Brand with a Focus on Comfort and Playfulness

This is what nook was looking for in their logo design

We need a redesigned logo for our nursery brand, Nook, which provides a nurturing, high-quality environment for very young children. Nook targets parents from creative, finance, psychology, medical, and charity sectors who seek a boutique childcare experience focused on home-cooked nutrition and active community engagement.

The current logo, originally designed for our company "étoile" (which we will upload as a reference), no longer aligns with our vision. We also have a draft idea for the "Nook" logo (uploaded as well), but it feels too busy and lacks the simplicity we desire. We envision a new design that conveys a sense of comfort, safety, curiosity, and natural warmth, creating a cozy and welcoming impression suitable for our high-end clientele.

Key Design Requirements:
Style: We’re aiming for a hand-drawn, child-like yet clean look that feels warm and inviting. The logo should incorporate a handwritten or casual font style to keep it approachable and friend… Read more