Pilatesequip logo redesign to a more modern look

This is what PILATESEQUIP™ was looking for in their logo design

Needing an updated logo to a more modern look. Design brief is attached.

1. Company Overview
A. Company Name:
Pilatesequip™
B. Background:
Briefly describe what your company does, its history, and its mission.
We manufacture and sell Pilates equipment. We sell ourselves as being the best in the world. Our equipment is strong, elegant with an industrial look. We started up in 2001.
C. Values and Vision:
Outline the core values and long-term vision of your company.
Core Values: High quality, friendly, innovation, customer-centric service, functional, integrity and equality.
Vision: "To be the leading choice for Pilates professionals and enthusiasts globally, recognised for our unparalleled quality, innovative designs, and sustainable practices. We envision a world where PilatesEquip enables every individual to reach their highest potential in health, balance, and strength."
2. Project Overview
A. Project Name:
Pilatesequip™ logo<… Read more