Make existing logo more readable and more modern

This is what Palm Breeze Pool Care was looking for in their logo design

Objective:
Palm Breeze Pool Care seeks a redesign of its existing logo to improve readability and ensure that the phrase "Pool Care" is prominently and clearly displayed. The new logo will be used across various platforms including uniforms, website, vehicle wraps, and online advertising.

Current Situation:

The existing logo has served us well but the font is not easily read.
"Pool Care" needs to be easily identifiable to emphasize the core service offered by our business.

Target Audience:

Homeowners with swimming pools
-Typically 35 years and older
-Top 10% of income earners

Key Requirements:

Readability: The font must be easy to read at a glance.
Visibility: "Pool Care" should be prominently featured.
Versatility: The logo must look good on different mediums:
Uniforms
Website
Vehicle wraps
Online advertisements
Design Preferences:

Clean and modern design
Colors that reflect… Read more