Next Generation Logo Transformation

This is what Toucan Premium Hardwood Floors was looking for in their logo design

The current logo as attached is a flooring brand for laminate and vinyl floors. Although it has served us well, it is dated and too "cartoony". Want to keep the Toucan bird but want it to look more upscale and design oriented as it will be used to launch a hardwood collection. The target market is retail decor/ home improvement products. Mass merchants as well as independent retail make up the customer profile. The new logo will be used on websites, customer literature, packaging and all marketing aspects associated with the product line. Read more