Athletes’ Edge Physical Therapy Logo Re-Brand

This is what Athletes’ Edge Physical Therapy was looking for in their logo design

My company is Athletes’ Edge Physical Therapy in Austin, Texas. I’m looking to update my logo. I want to maintain a similar icon so that the brand is still recognizable. A few things I’m looking for are that the icon guy is within a circle, not a diagonal, oval as it currently is, because it makes it really difficult to center the icon on apparel, etc. I like that the current icon looks like he’s running. Perhaps he could be a bit more humanistic. I took a picture of a fellow physical therapist, business owner’s T-shirt with his icon. I like that there is a cool background (his is of mountains) and think that might be a way to make the logo a bit more interesting with a background of the Austin skyline perhaps (something to do with Austin in the background would be really cool). The text is just OK as is- I would like to add in an element of movement to the text perhaps. Maybe some sort of lines indicating movement. Last, the color of the current logo is such a dark blue. I’m looking … Read more