Canadian pine wood company need a logo makeover

This is what JL Ouellette Centre De Pin was looking for in their logo design

We are a 25 year old canadian company existing in Montreal area, we deal mainly in pine wood products for interior and exterior renovations / building material. Our clients are of an older generation and leaning towards rustic products and we are looking to attract a more young and modern client base. We have a couple of colors and our old logo that I will attach, however we are open to suggestions. The final design should describe, creativity, client ideas that are made by us (reality), noble, with experience and history. Read more