Brand identity for startup raw land business

This is what LandJoy was looking for in their logo design

We need a brand identity for a recently established land business working primarily out west. The name of the company is LandJoy because my wife and daughter's middle names are Joy. We would like to see clean and modern designs that are colorful enough to capture attention without misrepresenting what we do. We are trying to communicate that we are an established, professional, trustworthy business (and not a ma/pa style of operation). Designs should have little or no emphasis on buildings/structures as we are working only with vacant land. Read more