Logo redesign for PFF, a sports company with over 1 million followers

This is what (blank) we don't want letters in the logo was looking for in their logo design

PFF needs a visual symbol that represents our company. We don't want the PFF letters in the logo. We don't want the PFF letters warped into a shape. We don't like images that are specific to one sport in particular.

We like images that are applicable for all sports for example scoreboards, banners, sportsbooks, and dome stadiums. We are open to other images that will work well with the PFF brand.

PFF leverages proprietary player grades and analysis to create best-in-class tools, analysis and projections with an engaging and transformative customer experience. Our primary focus is having something that would look great as a mobile app icon and twitter thumbnail. Read more