Logo for business that improves the lives of the disabled

This is what Step Ahead Mobility was looking for in their logo design

We need a logo for a new company in Raleigh North Carolina called Step Ahead Mobility. We provide equipment and repairs to the disabled (wheelchairs, scooters, beds, etc.).
Context:
- Mobility company has new name (Step Ahead Mobility), needs to create branding
- Previous name was Mobility City
- Involves selling and repairing equipment such as wheelchairs, hospital beds, etc.
- Customer base is seniors (70+) also their adult children (40-65) or anyone with an injury or disability
Design to apply to all communications:
- Interior and exterior signage
- Online marketing
- Forms, etc.
- Truck
Branding to consist of:
- Logo unit including icon block and company name
- Color and design scheme
Deliverables:
- Hi-res artwork – including variations of logo, icon, both- in various formats
- Guidelines on font style
- Possibly expand to include layout of truck
Objectives of design:
- Positive, warm, welcoming, optimis… Read more