Out of the box Logo for a Water Cooler Company

This is what Big Blue was looking for in their logo design

Big Blue operates in the Water Cooler market in New Zealand, we are about to redo our website and while we are at it shake up our brand - we want to make a bit of a statement that moves away from the market norm - i.e. We don't want a boring Water Cooler Company logo.

Water is a great medium and we want our logo to reflect the following concepts:

- Water as a life essential
- Water as inspirational / as aspirational
- Water as fluid and quick

Key things to think about:

- Its drinking water not sea water
- We want to lift the value perception of what we do
- We pride ourselves on customer service and speed

Logos will be judged on:

- Value proposition (what does it say about Water)
- Ease of application across a number of mediums (Trucks, Websites, Stationery, buildings, DM, Email) - show us please
- Distance from conventional Water Cooler industry logos

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