Horse related Logo Design For manufacturer

This is what Darkhorse DIY was looking for in their logo design

We need a logo design for a brand of automotive aftermarket accessories called Darkhorse DIY. The product line will be primarily off-road products for Jeeps and Full-sized trucks. Darkhorse DIY products are unique in that they are designed for DIYers that own their own welders, but have little general experience in fabrication. The finished product is as good as any off the shelf, and bears an illuminated laser-cut of the logo/mark.

We want to relate a strong, badass, rugged, yet smart, modern, and innovative feel. Our target audience is DIY jeep and truck guys and backyard hobbyists/gearheads. The brand darkhorse is intended to be literal in that we are arriving in a saturated market, but with our differentiator we will come out of nowhere and win market share.

Products being typically black, we expect a black or dark look and feel. The design ideally can be well translated to laser cutouts in the products themselves to aid in branding, so it must be simple enoug… Read more