Good Burger BRANDING

This is what a business in United Kingdom was looking for in their logo design

Background / Business Situation:
We are currently looking to launch a national chain of fast food takeaway and delivery outlets. We are opening one shop to test the feasibility of the concept as well trailing menu concepts before moving to the next phase.

There is no national takeaway/delivered option nationally only a plethora of local
takeaways, which without local knowledge are very hit and miss. We aim to fill that
gap by providing a unique bespoke and consistent menu up and down the UK.

We will be utilising the design across the Menu, Signage – Interior and Exterior,
Packaging and tying that in with constant high impact low cost interior scenescape,
which is easily replicated. We will be using digital wallpaper to cover the entire interior and are looking for the imagery inside to tie in with the menu and core brand ideals across all the sites. (See Figure 2). Digital Wallpaper can be printed extremely cheaply.

OVERALL OBJECTIVE: To … Read more