Logo for online baby events store

This is what hello popsy was looking for in their logo design

I need a logo for a new online company named 'hello popsy'. Effectively any event in the first year of a childs life such as baby showers and birthday parties will be covered. The website is very much aimed at the 'party organiser' and the 'present buyer.'

The logo should NOT be cutesy and babyish. It can be text only or graphic and text, I haven't designed the site or accompanying materials yet so the logo really will be the jumping off point for all of it.

After a great question, here are some additional like and dislikes.
One of my favourite online store is http://www.larkstore.com.au/

I like the simplicity of the logo for http://fetepress.com.au/

I like the personality in http://blog.mrslilien.com/# though it is probably a bit too over the top for this store.

I love the Rifle Paper Co http://riflepaperco.com/item/Hello_Darling_Social_Stationery_Set/446/c1

I HATE stuff like this http://mybabywarehouse.com.au/ and http://… Read more