Logo Design Project

This is what 2nd Wave was looking for in their logo design

I need a logo design for a new resale clothing store in Orlando featuring gently worn brand name clothing in current styles. The store is geared to teens and young adults but I want people to know everybody is welcome and all styles will be considered. The vibe will be a casual, surf atmosphere but I want people to know it is not a surf shop.

I would like to see the logo with a large wave (like one that can be surfed on) coming out of the "W" in the name. I would also like to see a red hibiscus flower somewhere on the logo or some type of girlie aspect. I see green and blue in the logo, preferably keeping the words all the same color. Maybe a longboard surfboard as the background with "2nd Wave" on it? Maybe no surfboard and just the name itself with the wave and flower? I prefer not to have any people in the logo.

My tag line is "Save the planet - Recycle your clothes" so it would be nice to try and tie "green" or recycle into the logo in a subtle way if poss… Read more