ChangeXO.com Logo Design

This is what XO in the logo "symbol," changexo.com in supporting label. was looking for in their logo design

I need a logo design for a start-up cloud-based (SaaS) software firm specializing in Organizational Change & Transformation Management. Our product is the salesforce.com of the Organizational Change & Transformation Management space. Our software product powers organizations to Innovate (change) internally (people, process, and systems "touched" by people) by providing Change & Transformation Automation.

Some people suggest XO could be confused to mean "Hugs and Kisses." This would be a bad association for our product brand.

I have considered an authoritative feeling concept like a shield or seal with an XO and a triangle, the greek sign for Delta, which is used in Organizational Change Management to represent the 'change" or "gap" that is being addressed. I also like the idea of a "cloud" design with XO inside, or an abstract design that supports a technology brand and relies on the text label "changexo.com to create an association. However, these are just my though… Read more