Tie to Tri - Sport Racing Logo Design Project

This is what Tie to Tri was looking for in their logo design

Tie to Tri represents a Tie from a suit and a Triathlon (race where participants swim, bike and run - in that order). Please read below for more info.

I am a middle aged man, middle class triathlete and competitive runner and I'm looking to reach people in what the industry considers age group athletes in the 30's to 70's bracket. I'm also trying to attract sponsorship opportunities from sport companies (Specialized, Fox, Clif Bars) to further my regular participation in this sport.

The premise behind Tie to Tri is simple. I am a Director of Sales and Marketing for a very large construction company in Northern California. I frequently wear a suit and tie to work and train and race in my free time.

My goal is to let others know that anyone can compete in a triathlon or running race, even business people. You don't have to be an elite runner or have a sports background to have fun and success in a competitive racing environment. Read more