Women In Business Leadership Forum

This is what Make an Impact: Transcend Your Leadership Boundaries was looking for in their logo design

Event Theme: Make an Impact: Transcend Your Leadership Boundaries
Event Purpose: Brings together top female executive clients (think CEO/President) for a weekend of professional development and networking among other successful women business leaders.
Audience: C-level executives, law firm partners, Directors and other industry leaders.all women and all accomplished, reputable leaders

Purpose: The visual identity will be used across a variety of event materials - including invitation, onsite materials, presentation templates, etc. It should bring the theme for the event to life artistically - capturing interest and be unique

Historical perspective: We often try to leverage the actual venue in the visual identity (e.g. artistic sketch look for Laguna Niguel, which is an artistic community, peaks/canyons for the mountainous region of AZ where we met, etc).

This year, we focused on the general "feeling" we want each individual to achieve at the meeting… Read more