Project humble: Help Crikey help News Ltd

This is what a business in Australia was looking for in their logo design

As reported in Crikey, News Ltd are rebranding, starting with a name change to News Australia. And at Crikey, we're here to help. Or more importantly, you are. Crikey is looking for logo designs and tag lines to aid News' management in their bid to rehabilitate their public image.

Your brief? It's all there in the leaked 86-page advertising pitch brief that Crikey published this week, detailing the media giant's rebranding plans under the code name Project Darwin.
The winner will receive $250, plus a complimentary two year Crikey sub (valued at $309) and prize pack of the hottest books, DVD's & Crikey merch valued at $300, including Treme, Breaking Bad, In the Loop, State of Play, The Protectors, Tina Fey's Bossy Boots and some very special First Dog Cooty Notes.

According to their internal brief, News' public image needs rehabilitation because its "culture and values" have never been properly aired. The News Limited brand was "largely invisible" to consumers a… Read more