Logo design for binaryclothing.com

This is what binaryclothing.com was looking for in their logo design

Hello designers, I need a logo design for a new company called binaryclothing.com, based in Denver. BC is planning on selling merchandise, mostly tshirts, hats, and other articles of clothing that are geared/marketed toward techies, programmers, video gamers, sci-fi fanatics,.... you get the point. :)

At this point I am open to any and all ideas regarding color schemes and the actual composition of the logo itself. The only thought I had (and I'm not creative) was seeing ones and zeroes (binary!) used to make up the letters in binaryclothing.com, but I'm not sure how that would look. At any rate, I have an open mind.

This logo will be used for everything from the website, to email and invoice templates. Read more