Designers, start your creative engines: marketing enterprise needs identity

This is what Rightbrain was looking for in their logo design

***SEP08***
Brief of a brief of a brief...

When people see my logo for the first time (and if it's really that cool, then every time!), I want them to feel like this marketing firm is...

Savvy yet not stuffy,
Cool yet not childish,
Marketer definitely not lawyer,
Out there yet not outrageous,
Simplistic yet not plain, and most of all...right brain CREATIVE.
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I recently acquired an established Canadian marketing/publishing company. For 25 years, it successfully offered direct marketing services and publishing collateral for Canadian pharmaceutical manufacturers.
The company is in dire straits of a complete brand makeover. Not just a simple nip & tuck, we are talking about a full body job starting with a new logo for a new name; introducing Rightbrain Marketing (yes, Rightbrain in one word).
Initially, I'll continue to offer the same services customers have long been used to. Gradually though, th… Read more