New Zealand Standard (long shelf life milk) logo design

This is what New Zealand Standard (Quality Dairy Product optional) was looking for in their logo design

New Zealand Standard is a New Zealand MAIN STREAM (in contrast of our premium brand which is called Pure 100) UHT (long shelf life milk) brand which will be launched into international market in 2014.

Key of design: looks like a chop/stamp, TRUST US is the key message

Brand story: New Zealand milk is from cows fed only with natural green grass. They live a happy life, grazing free under the long white cloud and the clear blue sky, bathing in beautiful NZ sunshine, there-for they give the best quality milk. Read more