Beachfront Retail Boutique Needs an Updated Logo Design

This is what Seaport Studios / Watch Hill was looking for in their logo design

We need an updated logo design for a retail store in upscale Watch Hill, RI. The store is a seasonal business, only open from May through October and it sells bathing suits, flip flops and beach wear for kids and adults. The name of the store is Seaport Studios. The final design should convey a laid back, beachy, casual but classy feel. Also like the idea of the design being FUN. The final design should appeal to both children and adults, both male and female. The final design should also include Watch Hill (which is the town of the boutique) in smaller letters somewhere on the graphic. I have attached a photo of the shop and also of a braided rope design which i like. I am also partial to blues and greens. I also have attached a photo of our old logo which is on the sign in front of the store. Read more