Logo Design Job: “California style” Burger Joint

This is what Burger Joys was looking for in their logo design

"Burger Joys" is a california style start up burger joint base out of Hong Kong.

For our logo design, we want to include the following criteria:
1.Happiness & joyful
2.California
3.Hong Kong
4.High quality & freshness
5. Years of chef experience

Our Burger Joint concept:
“Joys Burger” from the buns, cheese, veg, sauce to the beef patty, each element should be perfectly balance. Each burger should be able to hit all five senses of a humans body (eyes, nose, hands, mouth & ears). It is not just a burger but it is an act form. Each food element is hand crafted and well design to the perfection so that people can enjoy the perfect California style burger a reasonable price.

Through our branding exercise we came up with a list of element that we want to deliver to our customers. Ultimately, we want to bring happiness and joyful moment to them.

Therefore, we want our company logo to be easily recognized and transparent with our business concept. Read more