Exciting new aperitif brand needs a great label

This is what a business in United Kingdom was looking for in their label design

Pic-Amar is a wonderful rich new premium-priced bitter aperitif, with a deep red colour, from a 100+ year old distillery (1890) near Turin in the Piedmont region of Italy. Inspired by Campari, it is perfectly formulated to elevate the classic Negroni cocktail (and variations on it). It also goes perfectly in a Spritz or a long mixed drink with soda or tonic. The name Pic-Amar is derived from the French for 'peak' and the Italian word for 'love'.

The label, which should take inspiration from Campari, but be distinctively different, can incoporate any number of premium label embellishments (foil, embossing, textures etc) and should be no greater than 11cm (height) x 9cm (width) with any core imagery restricted to a width of c.7cm.

The attached mood board should act as inspiration and colour should largely be restricted to reds, blues, whites and perhaps orange. For completeness, the label should note that the ABV is 25% and the bottle size 70cl. Read more