• US$500

• 226 designs

• 51 designers

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Logo Design Brief

"SPORTS J" is a free weekly Japanese newspaper in the Northern California.
In April 2013, we will change our name Sports J to "weekly J" and we are looking for a new logo which will be the start of our new newspaper branding process.


A. weekly J concept:
Our main goal is to offer support to the community and we hope that our paper enriches our readers' life in the Bay Area.

B. Target reader
Main: 30's~60's female
Sub: Businessmen, students
(preferably, all age groups)

Our reader would be;
*interested in new restaurants in the Bay Area
*looking forward to find a local group where he/she can share common interests
*interested in learning things and catching up the latest trends
*following current Japanese issues.

C. Logo requirements & concepts:
1) weekly J logo must be emphasized the letter J. The ideal logo should help our reader remember our publication name as "J".
2) Style: the logo needs to reflect our newspaper concept and should be appealing to our target reader as well as to our potential reader. At the same time, the logo design shall help to increase overall readership.
3) The logo doesn't need to reflect our old logo, "Sports J" logo, at all. (Please do not use the same color scheme as in sports J logo) We're open to new ideas!

Thanks for your participation.
If you have any questions, please feel free to ask us!
We are looking forward to seeing your great design work.



*our website
http://sportsj-usa.com/
(Japanese)


Final deadline: March 25th
Reason for the deadline extension: We received several good designs, however, what we'd like to see was a weekly "J" logo design which emphasizes "J", not "weekly". If you have already submitted your designs, you're more than welcome to resubmit your design but please make sure you emphasize the letter of "J". Thank you so much and we're looking forward to seeing your ideas!
Added Thursday, March 21, 2013

Target Market(s)

30's to 60's female Japanese Northern CA area

Industry/Entity Type

Learning

Logo Text

weekly J

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a logo with focus on the letter 'J',

Nice to have

• It's not necessary to put some "Japanese touch" or "San Franciscan touch" into the logo, yet we're open to the ideas.

Should not have

• "blue" and "red" color combination