• US$200

• 38 designs

• 18 designers

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Logo Design Brief

We are a full-service health club chain based out of Georgia called BodyPlex. We are looking to add another small group training session called "hardcore", a 30 minute core workout. We need to have a logo designed for the program that we are going to roll out in mid march. A small group training session is one in which 4-10 people work out together with a personal trainer rather than the traditional 1 on 1 format. This workout is going to be intense, but we want a logo that is gender neutral. We are looking for this logo to communicate a "tough, but professional" message, something that has the "toughness" of a cross fit, and kind of the "grunge" theme you would find in the logo's for the adventure races "tough mudder" and "Savage race". If you google those two races, you can see what type of "logo" look we had in mind for this project. We would like the primary color associated into the design to be orange.

Target Market(s)

male and female exercise enthusiasts looking for the next challenging workout

Industry/Entity Type

Personal Trainer

Logo Text

"hardCORE" or "HARDCORE"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.