• A$160

• 88 designs

• 24 designers

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Logo Design Brief

We need a corporate logo for a new civil products wholesale business.

Infraone import and distribute innovative products for the Australian pipeline infrastructure market (Water, Power & Gas - Pipelines, pump stations, treatment plants and substations) and represent a huge range of pipes, valves, flanges etc. Our customers love us because we are a reliable one stop solution with quality products.

Our name = Infra (Infrastructure) - one (#1 leader in field/One stop shop)

We are looking for a logo that is striking, bold & professional. 2-3 colours max. Perhaps a bold colour background (Which could become our signature colour for future marketing - this is by no means mandatory). The design should ideally communicate confidence and quality.

Perhaps a play on the relationship of the infra and the one to indicate the two syllables of our brand name - but definitely not essential.

We are open to any style of logo, it could be just the typeface, or a typeface and a graphic. The logo could have an icon that can be used by itself without the text. Excited to see what you come up with.

This logo will mostly be displayed digitally on websites, email signatures and may be used also for product brochures. We look forward to viewing all your quality work – and hope to have a long working relationship with the chosen designer into the future.

Target Market(s)

Typically 25-55 year old men and women generally with a background in in civil engineering or construction. The logo should be engaging to a wide range of ages and both genders.

Industry/Entity Type

Marketing

Logo Text

Infraone

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A bold and confident theme which will carry through our entire brand development.
  
  Typeface must be solid, confident, yet be modern and innovative.

Nice to have

• At this stage we don't really have anything specifically in mind for the logo, we welcome creative, good quality & funky designs.
  
  We want people to look at the logo and think "very cool"

Should not have

• Fussy design